Wine & Decline: Reduce Alcohol for Better Brain Health
Alcohol increases the chances of cognitive decline as we age – is it time you found a healthier way to relax?
As we get older, the risks associated with alcohol consumption become more pronounced.
From increased chances of dementia to other degenerative conditions, the impact on our health can be severe.
My name is Rory Kinsella and I've helped thousands of people reverse decades of drinking habits through the power of meditation.
My program is designed for older people who are ready to reduce or quit alcohol, offering a natural and effective way to protect their minds and bodies into the future.
Backed by scientific research, the 30-day program provides the tools and support you need to make lasting changes.
Take the first step towards a healthier, happier future today.
Rory Kinsella talks about how he self-medicated for stress with alcohol
My surprising ticket out of the world of alcohol
Meditation was my ticket away from alcohol – and it surprised me as much as anyone. I’d always thought meditation would make me a slacker, but the opposite was true.
Not seeing everything as a crisis where I might have to take the blame freed up mental capacity for problem solving.
Work problems that would have kept me up at night or made me drown my sorrows became simply to-do list items for the next day.
I took things less personally, was able to see where I could add the most value and generally got better results with less effort and had more consistent, less drama-filled relations with my colleagues.
You can get results, no matter if you have struggled to control alcohol in the past
It doesn’t matter if you’ve tried and failed to control alcohol before. It’s not your fault – the approach you took wasn't right for you.
But there’s a way to get different results – if you’re prepared to try a different way to before.
ALCOHOL INCREASES THE RISK OF COGNITIVE DECLINE
Introducing...
30 Days to Better Brain Health

30 Days to Better Brain Health helps high-functioning older people achieve consistent alcohol-free weeks through a powerful combination of no-nonsense meditation, transformative mindset shifts and personalised motivation strategies.
It’s a private online program designed to give you all the tools and knowledge you need to control alcohol.
Consistent alcohol-free weeks allow you to gain momentum instead of continually hitting the reset button.
After 30 days, you’ll have a much clearer idea about what you want to do about drinking – and you'll have lifelong tools to make drinking less of an issue in your life.

What studies say
Alcohol Use and Dementia: The Lancet Public Health Study (2018)
This large-scale study provides a comprehensive analysis of alcohol consumption patterns and their health impacts globally over 26 years. It highlights that alcohol use is a leading risk factor for disease and premature death worldwide, contributing to a significant burden of disease, particularly in older adults. The study emphasises that there is no safe level of alcohol consumption, as even moderate drinking increases the risk of various health issues, including early-onset dementia, cardiovascular diseases, and liver cirrhosis.
Moderate Alcohol Consumption and Brain Structure: UK Biobank Study (2017)
The study published in the British Medical Journal found that even moderate alcohol intake (up to 14 units per week) is associated with negative changes in brain structure, particularly reduced hippocampal volume, which is crucial for memory and spatial navigation. The study also observed that higher alcohol consumption correlated with increased brain atrophy, highlighting that even moderate drinking can contribute to adverse brain outcomes. These findings suggest that reducing alcohol intake could be beneficial for preserving brain health and preventing cognitive decline.
Long-Term Effects of Alcohol: The Cardiovascular Health Study
This study published in the Journal of the American Medical Association followed older adults over several years and found that heavy drinking is linked to an increased risk of dementia and cognitive decline, highlighting the long-term effects of alcohol on the brain.
These studies provide substantial evidence of the negative impact of alcohol on brain health, particularly in older adults. They underline the importance of reducing or quitting alcohol to preserve cognitive function and overall brain health as we age.
You don't need to become a statistic in one of these studies.
Stealth mode! Enjoying an alcohol-free red wine (AF beers are actually much nicer)
What is 30 Days to Better Brain Health?
It is a meditation-centric approach to changing your relationship with alcohol that allows you to maintain a state of calm from where you can make conscious decisions about drinking.
It’s a system for transforming your mindset so you won’t just remove the need to drink, but you’ll also remove the desire.
And it’s a motivational approach to keep you going through the ups and downs of any significant habit change.
This science-backed, holistic approach gets to the root of why you drink rather than just pruning the behavioural leaves.
It's time to take a break from...
- Stress (even if you don't feel particularly stressed)
- Poor quality sleep
- Cognitive decline
- Brain fog
- Alcohol-induced cortisol spikes
- People pleaser tendencies
- Self-negotiation about drinking
- Hangovers
- Empty calories
- Increased dementia risk
- Money poured down the drain
- Unproductiveness
- Lack of focus
- The hamster wheel of failed moderation and regret
- Loss of integrity from breaking promises to yourself
Never say "forever"
I advise the people I work with not to use or even think about the word "forever" when it comes to their drinking.
At more than six years without having a drink, I still don't say I'll never drink ever again. Why? Because thinking about forever brings too much pressure, too many future events to worry about.
If you think of it as a break from alcohol, even an indefinite break, you're taking the pressure of the future off. And you're not setting yourself up for failure.
What if I don't make it to 30 days without a drink?
Setbacks where we drink when we didn't intend to are part of most alcohol-free journeys, which is why they don't disqualify you from continuing. We recommend following an approach of getting right back on the horse and not having two off-days in a row.
Life gets it the way and throws us off course. Our job is to get back on course straight away with the learnings and not make a habit of staying off course.
Here's what you get when you sign up TODAY
Effortless Meditation to Replace Drinking (Value £90)
So you can disconnect at the end of a busy day, relax without drinking and get a good night’s sleep so you’re rested and clear headed to be productive in the morning. Follow this step-by-step, no nonsense, no guesswork approach to feeling calm and in control in just 15 minutes.
Overcome Your Drinking Triggers (Value £75)
So you can easily identify common and not-so-common drinking triggers and avoid the frustration of falling back on outdated coping mechanisms without experiencing deprivation or FOMO when Friday night rolls around.
Daily Motivational Emails (Value £60)
So you can build momentum and easily stay on track.
Mindset Barrier Removal (Value £75)
So you can silence the voice in your head that gives you bad advice that you’ll regret following at the shop or social event.
Bite-Sized Daily Lessons (Value £75)
So you can learn on the go and integrate the learnings into your day to day life.
Bonuses
International Meditation Group Membership (Value £90)
Access to an online group so you can feel connected and understood without broaching this delicate subject with people you know. Get conscious, non-judgemental support and hear what is working for likeminded people from all over the world.
Lurkers welcome! Join with your camera off and change your display name to maintain privacy. Our Sunday meetings are the best way to beat the Sunday scaries and inspire yourself for the week ahead.
Go Deeper with Live Meditations (Value £75)
Access so you can sit back and relax while Rory guides you in and out of a meditation. People often find they go deeper in live online meditations as they are able to let go in the presence of their teacher.
2 for 1 Accountability (Value £157)
You can share the program (or share the cost) with another person if you would like to get the added benefits of an accountability buddy. Once you book, you will be given a link to share with another person to give them access.
Bonus 30-minute one-on-one session with Rory (Value £125)
Benchmark your progress, consolidate your learnings and refine your process – available to those who complete the program.
Total value: £822
All yours today for only £822 £157
Start today and save £665
(Instalment option available)
Financial Support
If you would like to take the course but truly cannot afford it, please get in touch to discuss your situation. We're a business, but we don't think money should be a reason not to change your relationship with alcohol.
WHAT PEOPLE SAY
(Full names withheld to maintain privacy)
Light: "I'm not a big drinker, but this really helped with my phone addiction"
"I was sceptical when I came across Wise Monkey Way"
Over the years, I’ve done some research and meditation was noted on quite a few of the things that I was following.
I tried minimalist drinking which started out well and then was a slippery slope to my normal drinking intake.
I tried AA which was definitely not for me. I was a little sceptical when I came across Wise Monkey Way.
This was quite a big outlay, but I was very interested in the meditation side of it, so I gave it to go and actually it has been the saviour of me. I’ve got my life back, I’m more present, less anxious, much calmer and I see things more clearly. I meditate and it helps.
I don’t know how it works, but it works for me. It quietens my mind and the cravings. I am no longer hostage to my habit.
Karen, Director, UK
"A pivotal moment"
There was a pivotal moment at 70 or 80 days alcohol free. I had an event with some of my closest friends who get together once every three months for a lunch that’s centred on food and wine.
The last event was just before the hundred days and when it came around again, I spent two weeks negotiating with myself about whether I would drink – maybe I'll just have one or two glasses, maybe I'll do this or that. I wasted so much mental energy on it for two weeks.
And then eventually I got the strength about a week before and had a one on one with Rory and he helped me on how to get through it. Then when I went to the lunch, I didn't even want a glass of wine. I didn't even notice the wine being poured!
It was a huge pivotal moment. I just went straight through and was like – I can do this now.
Steve, VP Sales, Melbourne
"I took half the month off and had my best revenue month ever"
I’ve got more mental clarity, better thinking – everything's going better.
This has been my biggest revenue month in the history of my agency, which is crazy.
I attribute it to this. I don't know if there were other things but I literally took half the month off – so something is going on!
I've always worked hard – maybe I'm working more efficiently or it's better quality work.
Less anxiety has really helped and allowed me to take more risks than I usually do. Jumping out there with imperfect action – that's what I call it.
I didn't think I could go a hundred days without drinking, – it was definitely empowering to know that I could.
Lindsey, Marketing Agency Owner, Los Angeles
Cathy: "Like everyone else, I love to come home and have a glass of wine – but this really helped"
George: "This makes meditation easy and simple"
REAL WORDS FROM REAL PEOPLE EXPERIENCING REAL RESULTS










Saying cheers to five years alcohol free with a delicious glass of... water!
I’m Rory Kinsella, the creator of Wise Monkey Way and 30 Days to Better Brain Health
I’m a meditation teacher and sober coach with seven years’ experience helping people manage their stress and find healthier coping mechanisms.
I also have 20 years’ experience working in fast-paced corporate environments in the media in both London and Sydney and know what it’s like to hold down a stressful job while drinking heavily.
I also know what it’s like to work in the same environments having quit alcohol.
In my last corporate job, I was Head of Product, managing the strategy, design and development of major news websites for an Australian media company. I had to be able to work deftly among senior leaders, spiky editorial staff, temperamental designers and logic-centric engineers.
With the double-clarity that came from meditating and not drinking I was able to better navigate this nuanced environment, getting better results and not letting things take a personal toll when they didn’t go to plan.
As someone who used to drink to let off steam and un-stress at the end of the week, I also saw that alcohol was actually adding to my stress, not relieving it. This view is now widely supported by scientific research.
I spent over £10,000 a year on drinking
At the height of my drinking, I was spending over £10,000 a year on drinking and related activities.
I dread to think what I've spent on taxis alone :(
How much are you spending? If you’re like many of our participants, you’ll be spending more money on alcohol in a month than the price of this course.
We’re so confident in the program that if you complete all the components and aren’t drinking 75% less in a month, we will refund you AND give you a free coaching session worth £125.
Access to course material doesn't expire and you can go through it as many times as you like.

Fake meditating for Instagram in Chile in 2019 – don't worry, we meditate comfortably in chairs
Guilt-tripping yourself won’t make you more likely to succeed
Whatever you have tried before, the approaches that didn’t work – it’s not your fault.
Most programs target your behaviour, using blunt willpower, or tinker with your thinking – which might work one day but not the next. Is it any wonder you failed?
If those programs didn’t work for you, they weren’t right for you.
Psychological approaches can help, but if you’re an overthinker, it becomes an endless cycle of trying to think your way out of a problem of overthinking.
This meditation-based program picks the best psychological approaches while also targeting the root cause of overthinking. It first removes stress from your nervous system and changes your conscious state.
So if a new psychological approach helps you run updated mental software, meditation upgrades your nervous system hardware. When we combine them, we have a fully optimised mental machine.
I wasn’t even sure I had “a problem” but I’m so glad I acted when I did
Holding down jobs and relationships meant I didn’t have clear and overriding “need” to stop drinking – but I now realise how much I was leaving on the table by continuing to self-sabotage every time I drank.
And I realised how much time alcohol was taking up – not just the time spent drinking in the evenings when I could have been working or genuinely relaxing, but the time lost through not being 100% in the mornings.
I’ve become so much more time- and cash-rich since stopping drinking
I couldn’t believe how many hours a week alcohol took up and how costs added up when I took into account taxis and all the money I would waste on other things when drunk.
Wise Monkey Way is the world’s only meditation-centric sober program. It will raise your conscious state so you see drinking in its true light. Liberate yourself from alcohol for good and then see where meditation will take you next.
No gimmicks, no quick-fixes that break at the first sign of trouble. This approach will give you the best tools and techniques and add an extra layer of individual coaching and accountability to help you stick to your meditation and drinking goals.
What is Wise Monkey Way?
Wise Monkey Way is an international meditation community committed to using meditation as a tool for personal development.
We've helped thousands of people change their relationship with alcohol since 2018.
Our mission is to inspire people to drink less and achieve more.
We run online programs, teach meditation in person in Sydney, Australia and host retreats around the world.
This is for you if...
This is NOT for you if...


Drinking to manage stress is like getting another credit card to manage your debt
Yes, it’s a strategy. And yes, it works… In the short-term at least. But is it a good strategy?
Is it a wise long-term strategy? Is it something you would recommend to anyone you cared about?
According to a UK study, 60% of people drink to cope with stress.
But in my experience, many more people drink for stress without even realising it's because they are stressed.
I know, because it wasn’t until I started meditating everyday that I realised how stressed I’d been.
My overthinking mind drove me to drink
I wasn’t an outwardly stressed person, but my mind worked overtime and I'd often be seething at people in my head with them never knowing about it 😤. I would reach for the bottle to unwind and calm my mind down.
According to the World Health Organisation stress has been classified as the health epidemic of the 21st century.
Switching out alcohol for meditation is one of the most effective ways to manage stress in a more sustainable way.
Click the link below to begin.
Got a question?
CONTACT US
TWO-CLICK REFUND GUARANTEE
I'm so confident in this program that I offer a no-questions-asked money-back guarantee at any point during the 30 days.
You won't be asked any awkward questions – with the two-click refund guarantee, all your have to do is click here and press send (or use the contact form and say “refund me”).
One of the course assistants will process the refund and wish you all the best! No hard feelings.
Which of these sounds riskier to you?
You want more control over your drinking but you also don’t want to waste your time or money on a program that doesn’t work.
I know where you’re coming from – I too have been burned by online programs that promised and failed to deliver.
If you don’t try this program, you won’t have risked anything, but you won’t have gained anything either.
With our two-click refund, you will get 100% of your money back within the first 30 days without having to give a reason.
To take the course or not take it are both risk-free decisions, but only one will help you achieve your goal.
The beauty of the two-click refund is that I’m not even asking you to decide yes or no today. All I’m asking is that you make a fully-informed decision. The only way to do that is from the inside the program.
Only once you start will you be able to make a fully-informed decision about whether this is for you or not. You can’t make this decision right now for the same reason you don't buy a house without first looking around.
And if you’re not happy with the decision between now and one month into the start of the course, I won’t be happy keeping your money.
I only make this guarantee as I'm confident the program will do what it says it will. And for the very small percentage of people who disagree, I'm more than happy to give a refund and wish you well.
So which risk-free decision will be more likely to get you to where you want to be in 30 days?
If you have any questions about the course or payment process, don't hesitate to get in touch.
How much do you spend each week on alcohol?
Our clients tell us it's anywhere between £60 and £400.
That's a LOT of your hard earned money, literally flushed away.
By investing in our training, you save that hard-earned money to put to better use. Also, these methods will transform many aspects of your experience. It's your personal toolkit for life.
An investment made now will give you tools and strategies for you to use for your entire life.
FREQUENTLY MADE EXCUSES
(For putting this off... again)
By signing up, it’s like I’m admitting I have a problem
I don't like anything that has a group component – I’m not a group-type person
I can't meditate – my mind is too busy
I don't have enough time
There's less of a chance of failure if I don't risk attempting this – I don’t like failure!
I’m not sure I’ll be able to cope without alcohol
What if I know someone in the program?
I’m not sure the problem is bad enough to act now
What if I can’t sleep without alcohol?
I’ve got a wedding/birthday/holiday coming up soon
I’m not sure I can socialise without alcohol
What if I’m not sure I want to give up drinking forever?
I’m not sure what to say to people about what I’m doing?
It’s too expensive for an online program
START NOW WITH PEACE OF MIND
Take a positive step today and invest in your future. With our Two-Click Refund Guarantee, this is a risk-free decision.
If you don’t try this program, you won’t have risked anything, but you won’t have gained anything either.
With our two-click refund, you will get 100% of your money back within the first 30 days without having to give a reason.